5 Year CAPEA Strategic Plan 2016-2021
Our Aim
To be the professional Association for Australian Childbirth & Parenting Educators.
Our mission
To provide support, education, networking and professionalism to and for educators.
Advance Professional Practice
Competency Standards for Childbirth and Parenting Educators (NACE/CAPEA 2011) as benchmark
Target: Audit re receipt of Competency Standards by end of 2016.
Update: Complete.
Target: Competency standards used as benchmark by 40% of managers and educators by 2021.
Update: Working towards this with, in 2019, circulation of 2nd edition of Competency Standards electronically and hard copy as preferred by managers.
Advocate for childbirth and parenting educators
Target: 1 example of advocacy per annum.
Update:
2017 – response to Nadine Richardson re her table on She Birth website Meeting with Hannah Dahlen and Kate Levett re their research;
2018 further interaction with HD at CAPEA conference. Response to Julie Clark re table on her website.
2019 – contact with ACM re member awareness of Competency Standards; QLD Branch advocacy activities re Competency Standards, GLOW Project, Still Aware, Core of Life Programs and Engaging with Fathers’ Project 2020 – QLD Branch initiatives including on-line IMPROVE and providing on-line presentation training to educators; Representation at Healthy Male: Plus Paternal: A focus on fathers Virtual Round Table.
2020 – Qld Branch initiatives including on-line IMPROVE and providing on-line presentation training to educators; Representation at Healthy Male: Plus Paternal: A focus on fathers Virtual Round Table.
Target: 1 awareness raising activity per annum.
Update: 2017, 2018 & 2019 presence at Nepean Midwifery Conference; 2018 Baby and Toddler Show; 2019 – Childbirth Education Week activities Townsville Hospital.
Target: New logo developed by end of 2016.
Update: Complete.
Review of Competency Standards at least every 5 years
Target: Competency Standards reviewed by mid-2017 and subsequently every 5 years.
Update: Complete. 2nd edition published December 2018.
Develop strategic alliances
Target: Minimum 2 strategic alliances by 2020.
Update: Collaboration with International Journal of Birth and Parent Education so as all CAPEA members now receive this journal.
Update: 2021 – Collaboration with Provincial Director, Prevention and Primary Care Perinatal Services BC, Canada re the CAPEA Competency Standards and then further assistance with our CAPEA Constitution as a template for their use.
Work towards professional recognition of childbirth and parenting educators
Target: 60% of members certified by 2021.
Update: 2020: approximately 15% members certified
Target: National registration process begun by 2021.
Update: Not achieved.
Research relating to childbirth and parenting education
Target: 1 research project supported, including financially, every 2 years.
Update: Need to promote again.
Support Professional Development Of Childbirth & Parenting Educators
Provide professional development to educators via the biennial national Conference, seminars, workshops, webinars, journal, website and social media by 2021
Target: National Conference every 2 years.
Update: Complete.
Target: Annual state branch seminars and workshops.
Update: Part achieved.
Target: 2 national webinars per annum.
Update: Not achieved; currently being provided at state branch level, with access to all members.
Target: 4 journals annually
Update: Complete.
Target: Social media used
Update: Increased impact with engagement of professional social media manager.
Encourage newer members and their contribution to CAPEA
Target: CAPEA committee positions, with mix of experienced and newer members.
Update: Committee mix improving.

Ensure Organisational Viability
Increase membership
Target: Membership increased by 10% per annum.Update: Membership numbers maintained 2021: Strategies developed to increase membership.
Develop guidelines for sponsorship and advertising through CAPEA channels
Target: Guidelines developed by end of 2016.
Update: Complete 2017/2018.
Clear communication lines and responsibilities for members and office bearers through position descriptions and organisation chart
Target: Responsibilities of office bearers clear as per Position Descriptions, reviewed 3 months prior to Conference.
Update: Reviewed 2020; updated 2021.
Develop corporate partnerships
Target: Partnerships developed with at least two corporations by 2021.
Update: None yet.
Promote good governance and management through constitution, philosophy and goals
Target: Constitution, philosophy and goals reviewed 3 months prior to Conference, and update ratified at Conference.
Update: Goals reviewed with review of Competency Standards; Constitution amendments ratified 2019, 2020 AGM; Constitution fully reviewed 2021.
National and State bank accounts to have professional overview of accounts annually as of 2019-2020
Target: Audit reports provided by National and state treasurers to members annually until 2018-19.
Update: Complete.
Target: Overview reports provided by National and state treasurers to members annually from 2019-2020
Update: 2019-2020 complete.
Target: National documents on CAPEA website
Update: Complete