5 Year CAPEA Strategic Plan 2016-2021; 2019 Review and Update

Strategic Plan

2016 -2021

                 Our Aim:                                 To be the professional Association for Australian Childbirth & Parenting Educators

                 Our Mission:                          To provide support, education, networking and professionalism to and for educators


Advance Professional Practice



Support Professional Development Of

Childbirth & Parenting Educators



Ensure Organisational Viability








Competency Standards for Childbirth and Parenting Educators (NACE/CAPEA 2011) as benchmark


Audit re receipt of Competency Standards by end of 2016. 

Competency standards used as benchmark by 40% of managers and educators by 2021. Working towards this with, in 2019, circulation of 2nd edition of Competency Standards electronically and hard copy as preferred by managers. 


Provide professional development to educators via the biennial national Conference, seminars, workshops, webinars, journal, website and social media by 2021

National Conference every 2 years 

Annual state branch seminars and workshops - Part achieved.

2 national webinars per annum - Not achieved; currently being provided at state branch level, with access to all members.

3 journals annually- √ Change target to 4. 

Social media used - √ ; expect increased impact with engagement of professional social media manager.

Increase membership

Membership increased by 10% per annum. Slight increase but target not met.


Review of Competency Standards at least every 5 years

Competency Standards reviewed by mid-2017 and subsequently every 5 years.  2nd edition published December 2018.


Encourage newer members and their contribution to CAPEA


CAPEA committee positions, with mix of experienced and newer members. Needs more work!


Develop corporate partnerships

Partnerships developed with at least two corporations by 2021. None yet.


Advocate for childbirth and parenting educators

1 example of advocacy per annum:   2017 – response to Nadine Richardson re her table on She Birth website Meeting with Hannah Dahlen and Kate Levett re their research; 2018 further interaction with HD at CAPEA conference. 
Response to Julie Clark re table on her website. 
2019 – contact with ACM re member awareness of Competency Standards; Qld Branch advocacy activities re Competency Standards, GLOW Project, Still Aware, Core of Life Programs and Engaging with Fathers’ Project.

1 awareness raising activity per annum   2017, 2018 & 2019 presence at Nepean Midwifery Conference; 2018 Baby and Toddler Show; 2019 – Childbirth Education Week activities Townsville Hospital. 
New logo developed by end of 2016   



Develop guidelines for sponsorship and advertising through CAPEA channels


Guidelines developed by end of 2016   2017/2018.

Develop strategic alliances

Minimum 2 strategic alliances by 2020. Collaboration with International Journal of Birth and Parent Education so as all CAPEA members now receive this journal.




Promote good governance and management through constitution, philosophy and goals

Constitution, philosophy and goals reviewed 3 months prior to Conference, and update ratified at Conference; Not achieved per se; goals review with review of Competency Standards; Aim to achieve complete for review for 2020; amendments made 2019.

Work towards professional recognition of childbirth and parenting educators


60% of members certified by 2021 Slow start, progress? 

National registration process begun by 2021.




Clear communication lines and responsibilities for members and office bearers through position descriptions and organisation chart 

Responsibilities of office bearers clear as per Position Descriptions, reviewed 3 months prior to Conference. Not achieved in 2018, aim to achieve in 2020.

Research relating to childbirth and parenting education

1 research project supported, including financially, every 2 years. Need to promote again.




National and State bank accounts audited annually - need to update following constitution change 


Audit reports provided by National and state treasurers to members annuall.  Partially; having to follow up with state branches; this requirement to be revised to ‘overview of accounts’ from 2019-2020.
Documents on CAPEA website Not yet - to be done as appropriate – upload National documents only.